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WalkUp is now Dojo. Read more


1. About us

We are WalkUp Limited. Dojo is a trading name of WalkUp Limited.

Our registered office address is The Brunel Building, 2 Canalside Walk, London W2 1DG and our company number is 10993703.

We are registered with the Information Commissioner's Office (ICO), the data protection regulator in the UK, to use personal data and our registration number is ZA485977.

We are committed to protecting and respecting your privacy.

2. Getting in touch with us

If you have any questions about this Cookie Policy, please contact us at or by phone on 0800 103 2959.

You have the right to make a complaint to the ICO ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance at or by phone on 0800 103 2959.

3. What are cookies?

Cookies are small text files that are sent by a website to a web browser and contain information that is transferred to your computer’s hard drive. This enables the website to identify and track the web browser. Cookies can, among other functions, enable a website to recognise a device each time it visits, remember user preferences and recommend content. Cookies in themselves do not identify the individual user, but rather the computer used.

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a more personalised user experience when you browse our website and also allows us to improve our website. By continuing to browse and use our website, you are agreeing to our use of cookies.

Different cookies do different things and some are essential to the operation of a website, whilst others are not. The different types of cookie are outlined below.

Strictly necessary cookies:

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website such as your account profile.

Analytical/performance cookies:

These allow us to recognise and count the number of visitors to our website and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies:

These are used to recognise you when you return to our website, enabling us to personalise our content for you, greet you by name and remember your preferences.

Targeting cookies:

These cookies record your visits to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information (in anonymised form) with third parties for this purpose.

To the extent that any personal information is collected through our use of cookies, our Privacy Policy for Consumers will apply to our processing of that personal information.

4. What cookies do we use?

You can find more information about the individual cookies we use and the purposes for which we use them in the table below:

Cookie Purpose Expiry of cookie
ip_address This cookie collects the address of the IP office used by the device. The information will help us improve our marketing in the future. Browser session
user_agent This cookie collects data on the browser and operating system. The data will help make our websites more compatible with your device. Browser session
ps_user This is a randomized anonymous number for the user's device. 6 months 
id_ga This is a cookie carried by Google analytics. 2 years
id_gclid This cookie identifies Google AdWords traffic. Fetched from the gclid query parameter in the URL 2years
id_msclkid This cookie identifies Bing traffic. Fetched from the msclkid query parameter in the URL. Browser session
id_gclsrc This cookie identifies traffic from DoubleClick. Fetched from the gclsrc query parameter in the URL. Browser session

This Google cookie identifies the medium used to reach Dojo.

Browser session

This Google cookie identifies the source used to reach Dojo.

6 months

This Google cookie identifies the campaign used to reach Dojo.

6 months  

This Google cookie identifies the keyword used to reach Dojo.

6 months  

This cookie is set only when you visit a specific campaign landing page. It stores a reference to the campaign.

6 months

This cookie is set when you respond to one of our campaigns. It tells us which channel you have come through, for example, whether you are responding to an email we have sent you or if you have completed a form on our website.

6 months

This cookie identifies the source used by the user to reach Dojo (i.e. SEO).

6 months
optimizelyBuckets, optimizelyEndUserId, optimizelyReferrer, optimizelySegments

These are third-party cookies. Optimizely, Inc. provides a third-party tool that gives us the facility to split-test visitors by proportionally sending visitors between two different versions of a page. We use this tool to analyse the response to our website and content. Cookies created by Optimizely are not in our control; they are used by Optimizely to facilitate visitor redirects and operation of their software.

Find out more about Optimizely here:

1 day
adiLP, adiS, adiV, adiVi

These are third-party cookies. ResponseTap Inc. provides dynamic phone numbers for our website. This gives each individual visitor a unique phone number for the main sales line. ResponseTap creates cookies on the website but we are not in control of their content. They are used simply to provide necessary functionality for their system to operate.

Find out more about ResponseTap here:

1 day
Google Analytics

Our website employs cookies from Google Analytics. Google Analytics is a web analytics service provided by Google, Inc. Google Analytics cookies are used to collect information about how visitors use our website. The cookies collect information in an anonymous form, including the number of visitors to the website, where visitors have come to the website from and the pages they visited. We use the information to compile reports and to help us improve our website. Google holds this information and provides us with access to it.

Find out more about Google Analytics at: analytics/ devguides/ collection/ analyticsjs/ cookie-usage/.

Read the Google Analytics privacy policy at: policies/ privacy/.
The lifespan of a Google Analytics cookie depends on what it is and what it does. Some expire at the end of your browser session, whilst others can last for up to 24 months, although you can delete them at any time by clearing your cache.

5. What about third-party cookies?

Third parties, including, for example, advertising networks and providers of external services like web traffic analysis services, also use cookies. These cookies are likely to be analytical/performance cookies or targeting cookies. They are used, for example, to track how many users have seen a particular ad and to ensure that you see ads that are relevant to you. These cookies are placed by the relevant third party and we have no control over these cookies other than allowing them to be served.

6. Can I refuse or opt out of cookies?

Most browsers automatically accept cookies, but you can usually change your browser settings to limit or prevent cookies. You can also change the settings for the cookies we use, using our cookie settings tool which can be found at the bottom left corner of our website. Unless you have adjusted your browser settings or used our cookie settings tool so that it will refuse cookies, our system will issue cookies as soon as you visit our website. If you set your browser to not accept cookies, it may result in certain sections of our website not working properly and certain personalised services not being provided to users of your computer.

You can find out how to opt-out of being tracked by Google Analytics by visiting